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Posted 17 Mar 2014
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Patrón Australia came to Bench looking to drive a new audience of fans across Facebook and build and a list of emails for re-marketing offers, products and events. Through automated real-time bidding across Facebook, Bench were able to acquire new Patrón fans, generate a mailing database and optimise towards most engaged fans via promotional giveaways. This campaign attracted over 10,400 visitors and 382 drink suggestions. Every entry was syndicated on the person’s newsfeed, expanding the viral element to this campaign.