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Posted 17 Mar 2014
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Knowledge To Action, a global financial education provider required new digital channels for scaling out their operations whilst improving their overall cost per acquisition of new customers. Bench utilised a layered media buying strategy to drive high quality conversions and open up new demand for their services. By leveraging contests, content marketing and product offers, Knowledge To Action was able to dramatically reduce their CPL and CPA whilst increasing volume and find new audience segments. In 6 months, K2A saw a 200% growth in new clients and an 80% reduction in CPA.