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AXI Trader

Posted 17 Mar 2014
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AxiTrader, a fast growing global Forex company required a more structured approach to scaling up their digital acquisition of new traders. The media team introduced a large pool of media sources including key exchanges, network and data partners. By layering media paths and buying strategies, Bench were able to deliver on several campaign goals at once. By introducing cross channel targeting and audience segmentation, Bench drove high quality leads which saw a 43% conversion rate from contacted leads to active traders.