[Webinar Preview] The Evolution of Programmatic: Catching the Next Wave of Digital Media Innovation
The last few years have seen every which media channel get the programmatic treatment. Programmatic really is eating the marketing world and, as a marketer, it’s easy to get lost in all of the noise.
On [ Wednesday, 22 August @ 1.30pm AEST ] join Sam Thompson, and Karla Calderón, from Bench’s Media Innovation Lab, as they present a framework for strategically evaluating emerging digital media opportunities. We’ll also look at some of the more exciting new channels and technology that is driving programmatic industry innovation so you can stay on the cutting edge.
Learn How to Make the Most of Emerging Programmatic and Digital Media Channels
The webinar will cover the following topics:
- Evaluating emerging channels
- The evolution of programmatic and how to capitalise on its future
- What’s shiny and what’s new (and how to know if it’s any good)
- Cutting-edge tech helping to tame the channel explosion
- Gazing into the digital media crystal ball
This is a unique opportunity to learn from two experienced media professionals who are on the cutting edge of industry developments. Register for webinar
About the Presenters
Sam is an accomplished programmatic marketing specialist who’s worked for leading publishers and agencies, including Fairfax and Amnet / Amplifi within the Dentsu Aegis Network.
Karla is a data-driven media specialist who has worked in analytically-focused marketing roles in both Latin America and Australia, including client-side for leading brands such as Telefonica and AT&T.
The Evolution of Programmatic: Catching the Next Wave of Digital Media Innovation
Unleashing the Value of
Programmatic TV Advertising