BENCH RESOURCES FOR ADVERTISERS

Our industry moves quickly, and we believe sharing information with agencies and marketers is the best way to help them navigate our products and the ever-changing digital advertising landscape. Feel free to browse through our blog or download any documents you like.
  • How Pepsi Killed Creativity

    Posted 21 Jun 2017

    Yep no question. Creativity as we know it is dead. Bold statement? Sure. But it doesn’t change the fact that the Mad Men days are well and truly behind us. There is no greater example of this than the recent Pepsi commercial featuring Kendall Jenner. No doubt a bunch of “creative geniuses” sat around on […]

  • No I Don’t Care What You Think, Conor McGregor Is Better at Marketing Than You

    Posted 16 Jun 2017

    It’s on. If you haven’t already heard the bout between Boxing’s Floyd Mayweather and Mixed Martial Art’s Conor McGregor is official. No matter the result of the fight, one thing is clear, Conor McGregor is a better marketer than you or I will ever be. What the Hell Are You Talking About, He’s a Freaking […]

  • How to Securely Share your Customer Data

    Posted 26 May 2017

    Have you ever wanted to build a custom audience in Facebook? Or perhaps you’ve wanted to provide a list of email addresses to a partner such as Google for retargeting across the web? Perhaps even to your agency or programmatic provider to use in a campaign? Were you concerned about sharing your raw customer data? […]