Digital Strategy | 3 min read

No I Don’t Care What You Think, Conor McGregor Is Better at Marketing Than You

by Mike McGarry June 16, 2017

It’s on. If you haven’t already heard the bout between Boxing’s Floyd Mayweather and Mixed Martial Art’s Conor McGregor is official. No matter the result of the fight, one thing is clear, Conor McGregor is a better marketer than you or I will ever be.

What the Hell Are You Talking About, He’s a Freaking Cage Fighter?

Well, he may have fought in the cage or the octagon as it is better known inside the Ultimate Fighting Championship (UFC), but the beauty is that on August 26th Conor will be stepping inside the ring. That’s right Conor will be trading in his usual 4oz gloves, flashy wheel kicks, wrestling & submissions for a pair of thick 10oz gloves and a copy of the boxing rulebook.

To put things into perspective, this is like taking Ian Thorpe out of the swimming pool and telling him to run a marathon. Sure, he’s in shape and you might even find some size 17 runners for him to lace up, but the result is all but certain.

So Why the Hell Would Conor Take a Boxing Fight If He’s Not a Boxer?

Do you remember the last time you were at the pub? What did you and your friends talk about? Was it which of you was better at pool? Who could lift more in the gym? Which of you had more exciting plans for the weekend? Who was going to win the game?

There are many great rivalries in the world. There’s Google vs Facebook, Xbox vs Playstation, The Beatles vs The Rolling Stones, Superman vs Batman (let’s just pretend that this terrible movie was never made), Coke vs Pepsi, Rangers vs Celtic, Manchester City vs Manchester United and lately the emergence of Boxing vs MMA.

The great thing about a good rivalry is that it brings out the fire in all of us. It doesn’t matter if you’ve been following a team for 10 minutes or 10 years, when under attack you will defend your position until you are blue in the face. All you have to do is take a quick look at the comments on the MMA & Boxing forums to see the uproar that today’s announcement has caused.

Two Audiences That Are Now Forced to Defend Their Position.

Boxing fans have dismissed MMA as sweaty guys rolling around on the ground hugging each other. At the same time MMA fans have firmly pushed the view that Boxing is an old antiquated sport that has no future and is about as far from real life combat as playing a game of Age of Empires.

With today’s announcement Conor has ensured that these two worlds are about to collide and oh boy is it going to be spectacular. Whose side are you on?


Written by Mike McGarry 

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