Consumer Insights | 1 min read

Case Study: NRMA

by Bench October 24, 2014

NRMA’S Free2Go division aimed to drive new membership application via new mediums. They had worked across Adwords and looked to a display and Facebook solution to achieve this. Benchmarketing introduced mass ad generation and testing across large pool of audience segments. Using Booster Pages gave Free2Go the ability to deploy across several audience channels and leverage best performing audience segments. In under 60 days, through mass ad optimisation and custom targeting, Benchmarketing achieved a reduction in CPA by 54% and introduced a new online channel for acquiring customers.

NRMA Case study